Digitizing the fishing industry with the fishermen

Our goal is to improve transparency in the fishing industry and ensure proper stock management for the health of our oceans.

New EU regulation will require small vessels to report data via e-log – they have 3 years to become compliant.

We are building an e-log tool to improve transparency in the fishing industry and ensure proper stock management for the health of our oceans.

Mis- & under-reporting makes it impossible to properly manage fish populations – even with regulations and quota systems

Cross-study analysis shows 36% of seafood samples were mislabelled, across 30 countries, “Exposing seafood fraud on a vast global scale.”

GUARDIAN SEASCAPE

“33% of seafood in the US is mislabelled as a different species.”

OCEANA

“Many fishermen rely on inefficient paper-based systems to record their catches, meaning the data are often inaccurate or purposefully corrupted.”

MONTEREY BAY AQUARIUM’S SUSTAINABLE FOOD INSTITUTE

Meet the team

We are the team behind Blue Lobster. We are uniquely positioned to be the first-runners in this space, having previously built a fishermen-facing app, where we facilitated sales from 150 fishermen to 190 restaurants, wholesalers and canteens. We have experience collaborating with the fishing ministries in Sweden and Denmark and integrating our tech with Fiskeristyrelsen’s API. We have a partnership with DFPO, who represent 90% of all Danish cod, flatfish and shellfish landings, and have begun dialogues with other interest organizations and fishing associations across Europe. We are co-funded by a grant from Fiskeafgiftsfonden.